Q] What is the difference between the free version of the plugin and the premium version?
A] The free plugin allows you to easily list your product on a page - similar to the screenshot below -

The paid version of the plugin allows you to list the products as you see above plus you are able to create single pages with product details too. A sample page of the product details page is below -

To see the paid version in action, go to http://wpdemo.equalserving.com/store/
The store page lists the "featured" products on one page as can be done using the free version. But if you click on the "More info" link under the Image Not Available image, you will see the product details page (http://wpdemo.equalserving.com/store/great-behavior-breakdown/) which can only be created using the paid version of the plugin.
Q] I would like to create separate pages to list products by category. Can this be done using this plugin and if so, how can I do this?
A] Yes, it can be done using the plugin. 1ShoppingCart.com does not give you the ability to categorize your products within the 1ShoppingCart.com interface. So, you will need to know the product ids of the products within each of your categories.
For this example, we'll assume you are selling T-Shirts on your site. You have ten (10) T-Shirt designs. Three (3) of the products are sports designs, three (3) of the shirts are environmental designs and four (4) of the shirts are political designs.
You will create three (3) separate pages on your site, one for Sport T-Shirt Designs, another for Environmental T-Shirt Designs and the last one Political T-Shirt Designs.
In each page, you will insert the Wordpress shortcode -
[es1sc_prodlist prd_ids="9999901,9999902,9999903"]
You, of course, will replace the 9999901,9999902,9999903 product list with the product ids of the products you would like to see on the specific page.
Q] What images come with the plugin?
A] The plugin comes with Add to Cart buttons in various colors and an Image Not Available graphic.
add-to-cart-black.png - 
add-to-cart-red.png - 
add-to-cart-white.png - 
add-to-cart-blue.png - 
add-to-cart-green.png - 
add-to-cart-purple.png - 
image-not-available.png - 
Q] On sale items, I like the idea of showing how much the customer would be saving but does it have to show in percent and dollars?
A] The plugin comes by default displaying both the percentage savings and dollar saving displayed. To remove one of them is an easy entry in your CSS.
If you would like to display only the percentage savings, add the following to your CSS -
span.save-dollar {display:none;}
If you would like to display only the dollar savings, add the following to your CSS -
span.save-percent {display:none;}
Q] I'm not using Domain Masking. What do I enter in the Buy Now URL?
Login to 1ShoppingCart.com. Go to Setup | Site Links. Look for the line that says Check Out/View Cart. Copy this link and paste it into the Buy Now URL field on the configuration page.
Q] By default the plugin uses the 2 Step Checkout, I would like to use 1 Step Checkout. How can I do this using the plugin?
On the settings page, add "bn=1" to the Buy Now URL and the 1 step checkout will work.
If you are using the masked domain url, it would look like -
http://www.example.com/cmd.php?bn=1
If you are using the 1SC links, it would look like -
http://www.mcssl.com/SecureCart/SecureCart.aspx?mid={Your MID}&bn=1
Please note the "?" versus the "&" preceding the variable (bn) in each of these examples.
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