CSS Web Design
To successfully compete your website must rank within the first few pages of the various search engines results. Through the use of CSS/XHTML web design, the search engine spiders are able to properly analyze your site’s content and evaluate the page content to position your site on their results pages.
Organizations launch websites and then launch costly Pay-Per-Click campaigns to bring traffic to their website. Implementing a content keyword strategy will bring the quality traffic to your site that cannot be compared to pay-per-click visitors.
The fact that you found our website demonstrates the importance of a successful keyword strategy.
Content Management Systems
The key to good search engine placement is to keep your website content up-to-date. You don’t want to disappoint visitors by having old content and past events featured on your home page.
We have been delivering projects using Open Source Content Management Systems like Worpdress, Joomla and Drupal for 10 years. Over those years we watched these applications evolve into robust systems that satisfy client needs quite well.
When we first started serving small business and organizations, these open source content management systems did not provide the functionality our clients required and we built our own CMS. Our Content Management System allows you to maintain your web site via the browser via a few easy to use web pages. The entire process could not be easier! Content is created using a Word-like interface where you can change text type (i.e. bold, italics), insert ordered and unordered lists, insert images and embed links easily into your content. And with the incorporation of Cascading Style Sheets (CSS), your site will maintain its unique design.
Click here to view a working demonstration of a site built with our CMS. Contact us today for a guest login to try the CMS for yourself.
Ecommerce Solutions
EqualServing has been helping our clients with e-commerce for over 8 years. If you’re thinking about an online store, you’ve come to the right place.
We’ve been through various off-the-shelf systems and have taken plenty of aspirin to go with them! As it turns out, a “one size fits all” package hardly ever fits anyone.
Visit our Web Design Portfolio to see examples of stylish, solid, flexible stores that keep our clients in the black.
Web Application Development
The Internet can be thought of as an ubiquitous, inexpensive, ultra-wide area network upon which business applications can be extended to customers, business partners, and employees. Making use of the Internet/Intranet as a business platform can significantly reduce costs while expanding reach, integration, and efficiency.
EqualServing designs and implements custom web-based business applications based on open-source technology, such as PHP and MySQL. The following is a partial list of database enabled applications we have developed and implemented.
Sales/Marketing Applications
- eCommerce
- Service/Product/Information Display
- Email Marketing/Newsletters
- Sales Force Automation
- Web Statistics Analysis
Enterprise Management Applications
- Intranet
- Inventory Management
- Customer Support
- Project Management
- Timesheet/Activity Tracking
- eLearning
- Recruiting
Web Services/API Integration
Zillow and Amazon are just a few of the companies that provide APIs and/or web services that can be intergrated into your websites and processes. We have experience with both of these services.
Facebook has published an application framework that we also have experience.
- Post Institute is an example using the Infusionsoft API
- LI Classic Homes is an example using the Zillow API
- EqualServing, this very website, uses the iContact API with our shopping cart to keep track of our customers.
If you are interested in using the GetShopped WP e-Commerce / iContact plugin, please go to our knowledge base to ensure you will be able to perform the installation and configuration of the plugin.
Custom WordPress Plugins
With extensive knowledge of WordPress and it’s capabilities, we have delivered our own WordPress Plugins. Our first WordPress plugin for 1Shoppingcart.com helps 1ShoppingCart users manage their product links within WordPress pages or posts.
eLearning / Courseware Development
The task of training employees was made easier through the internet and eLearning technologies. Successful eLearning programs are, according to Dr. Michael Allen memorable, meaningful, and motivating. Students must find the course content compelling to effect the desired changes within your organization.
Our custom elearning design strives to deliver courseware to employees where they are. The removal of obstacles for people to engage in electronic learning enhances the user experience and motivates the student to complete the study.
