necessary form builder features
When selecting a form builder, there are several key features to consider. Here are some of the most important ones:
- Ease of Use: The form builder should be user-friendly, with a simple and intuitive interface that allows you to create forms easily.
- Customization: The form builder should allow you to customize your forms to meet your specific needs, with options to add different types of fields, set validation rules, and customize the form layout.
- Integration: The form builder should be able to integrate with the other tools and platforms you use, such as email marketing software, CRM systems, and payment gateways.
- Security: The form builder should have robust security features, such as SSL encryption and protection against spam and fraudulent submissions.
- Mobile Responsiveness: The form builder should be optimized for mobile devices, with forms that are easy to fill out on small screens.
- Analytics and Reporting: The form builder should provide analytics and reporting tools that allow you to track form submissions, conversion rates, and other important metrics.
- Price: The form builder should be affordable and offer flexible pricing options, with a range of plans to choose from based on your needs and budget.
By considering these features when selecting a form builder, you can ensure that you choose a tool that meets your needs and helps you create effective and user-friendly forms.
appropriate conversion rates
The average conversion rate for a form can vary widely based on several factors, such as the type of form, the industry, and the quality of traffic. Here are some average conversion rates for some of the most popular form types based on industry benchmarks:
- Contact Forms: The average conversion rate for a contact form is around 1-2%.
- Newsletter Sign-Up Forms: The average conversion rate for a newsletter sign-up form is around 3-5%.
- Lead Generation Forms: The average conversion rate for a lead generation form is around 15-25%.
- Event Registration Forms: The average conversion rate for an event registration form is around 11-15%.
- E-commerce Checkout Forms: The average conversion rate for an e-commerce checkout form is around 2-5%.
It’s important to note that these are general averages, and your actual conversion rate may vary depending on your specific industry, target audience, and website traffic. To determine your ideal conversion rate, it’s best to track your form’s performance over time and continuously optimize it to improve its effectiveness.
basic form field types
A good form builder should offer a range of field types to allow you to create forms that collect the information you need from your users. Here are some of the most important field types that a good form builder should include:
- Text Fields: Text fields are the most basic type of field and allow users to enter free-form text. These fields can be used to collect names, addresses, phone numbers, and other similar information.
- Dropdown Lists: Dropdown lists allow users to select an option from a predefined list of choices. These fields are useful for collecting information like country, state, or job title.
- Radio Buttons: Radio buttons are similar to dropdown lists but display all options at once. These fields are useful for collecting information like gender, payment method, or subscription type.
- Checkboxes: Checkboxes allow users to select multiple options from a predefined list. These fields are useful for collecting information like interests, preferences, or qualifications.
- File Upload Fields: File upload fields allow users to upload files, such as images, documents, or resumes. These fields are useful for collecting information like job applications or project submissions.
- Date and Time Fields: Date and time fields allow users to select a specific date or time. These fields are useful for collecting information like event registrations, appointment bookings, or surveys.
- Rating Fields: Rating fields allow users to rate a product, service, or experience. These fields are useful for collecting feedback or reviews.
A good form builder should offer a variety of field types to help you create forms that are tailored to your specific needs. By including these field types, you can create forms that are easy for users to complete and provide you with the information you need to achieve your goals.
A good form builder should be able to validate input
Field validation rules help ensure that the data submitted through a form is accurate, complete, and properly formatted. A robust form builder should include a range of validation rules to help prevent errors and improve the quality of the data collected. Here are some common field validation rules that should be included in a good form builder:
- Required Fields: This validation rule requires users to fill in a specific field before submitting the form.
- Email Validation: This validation rule checks whether an email address entered by a user is in a valid format.
- Phone Number Validation: This validation rule checks whether a phone number entered by a user is in a valid format.
- Date and Time Validation: This validation rule checks whether a date or time entered by a user is in a valid format.
- Password Validation: This validation rule checks whether a password entered by a user meets certain criteria, such as a minimum length or the inclusion of special characters.
- Numeric Validation: This validation rule checks whether a numeric field entered by a user contains only numbers.
- Regular Expression Validation: This validation rule allows you to define a custom pattern that must be matched by the data entered in a field.
By including these and other validation rules, a robust form builder can help ensure that the data submitted through a form is accurate and meets the required criteria. This can improve the user experience and make the data collected more valuable for the form creator.
Importance of Form Builder Integrations
Form builder integrations are important for a number of reasons, including:
- Streamlining data collection: By integrating a form builder with other tools such as CRM systems, email marketing platforms, and project management software, you can collect data more efficiently and avoid the need for manual data entry.
- Saving time and resources: Integrating a form builder with other tools can save time and resources by automating tasks and reducing the need for manual data entry. This can free up your team to focus on other tasks.
- Improving data accuracy: By eliminating the need for manual data entry, form builder integrations can improve data accuracy and reduce the risk of errors.
- Enhancing customer experiences: By integrating a form builder with other tools such as chatbots, you can create a seamless customer experience and provide customers with the information they need quickly and easily.
- Boosting productivity: Form builder integrations can help increase productivity by automating repetitive tasks and reducing the amount of time spent on manual data entry and processing.
Overall, form builder integrations can help streamline your workflow, save time and resources, improve data accuracy, enhance customer experiences, and boost productivity.
Spam Protection is An Important Feature of Form Builders
There are several types of form builder spam protection available to prevent spam submissions, including:
- Captcha: Captcha is a commonly used spam protection method that involves displaying an image or challenge to the user to verify that they are human. The user is required to enter the correct text or select the correct image to complete the form submission.
- Honeypot: Honeypot is a spam protection method that involves adding a hidden field to the form. This field is designed to be invisible to users but is detected by spam bots. If the field is filled out, the submission is flagged as spam.
- Time-based protection: Time-based protection involves setting a minimum time limit for the form to be completed. If the form is submitted too quickly, it is flagged as spam.
- IP blocking: IP blocking involves blocking submissions from known spam IP addresses or those that have been identified as suspicious.
- Reputation-based protection: Reputation-based protection involves using a third-party service to analyze the reputation of the IP address or domain of the form submission. If the reputation is poor, the submission is flagged as spam.
- Content filtering: Content filtering involves analyzing the content of the form submission for spam-related keywords or phrases. If these are detected, the submission is flagged as spam.
Overall, implementing one or more of these spam protection methods can help prevent spam submissions and ensure that only legitimate submissions are processed.
Necessary form builder analytics
Form builder analytics are important to track how your forms are performing and to gain insights into how users are interacting with them. Some of the necessary form builder analytics include:
- Conversion rate: The conversion rate measures the percentage of users who complete the form. It’s an important metric to track as it indicates the effectiveness of the form in converting visitors into leads or customers.
- Abandonment rate: The abandonment rate measures the percentage of users who start filling out the form but do not complete it. It can help identify areas of the form that may be causing users to abandon the form and allow you to make necessary improvements.
- Form completion time: Form completion time measures the time it takes for users to complete the form. It can help identify areas of the form that may be causing delays or confusion and allow you to improve the user experience.
- Device and browser types: Tracking the device and browser types used by users can help you optimize your forms for different platforms and ensure that they are accessible and functional across all devices and browsers.
- Referral source: Referral source measures where your form traffic is coming from. This data can help you understand which marketing channels are driving the most traffic to your forms and allow you to allocate resources accordingly.
- Field-level data: Tracking field-level data such as which fields users are completing and which ones they are skipping can help you optimize your forms for a better user experience and increase form completion rates.
Overall, tracking these necessary form builder analytics can provide valuable insights into how users are interacting with your forms and help you make data-driven decisions to improve your forms and increase conversions.
Examples of Quality Form Builders
Below is a list of form builders that support the features discussed in this article:
- Forminator
- Gravity Forms
- JotForm
- Elementor Pro is not solely a form builder but does contain a robust form builder that integrates with popular CRMs such as ActiveCampaign.
Omnisend is a email marketing package that has a robust form builder that possess the essential features listed above.
