With the purchase of this service, we will set up Google Analytics with Google Tag Manager to work with your website1.
If you want to collect useful data to improve your website’s performance, you must install Google Analytics and use the Google Analytics reports.
- Do you know how many people visit your website each week?
- Of those visitors, do you know how long they stay on your website?
- Any idea how many people add products to their cart but never buy?
Why should you use Google Analytics?
These are all critical pieces of data that you should know. Without this information, how do you know if your website is working for you? You need this information because you need to know how your site is performing in order to make the proper changes to your website to convert those abandoned carts into real sales.
When we talk to clients about adding Google Analytics to their website or reviewing the reports, they get the dreaded look in their eyes and explain that they don’t understand the data. But our response is always the same. No one starts selling cakes or pies at the Farmers’ Market without testing the recipe with a few dozen friends first. A prudent baker does not establish a price for their cookies or tarts without first knowing how much the ingredients cost. You must be as diligent with your advertising!
Google Analytics helps you to identify the sources of traffic to your site. It will help you to track facebook and other social media advertising campaigns. Tracking these campaigns enables you to see which campaign is bringing in the traffic and the customers and which campaign is not. You can then intelligently decide which campaign to drop and which one gets additional funds.
Google Provides Free Training Too
Google provides a Google Analytics for Beginners course. During the course, you will learn how to set up Google Analytics and learn about the basic reports provided in the tool.
1 We can do this for any website with the exception of one built using Wix.