ActiveCampaign is a great email marketing tool. I’ve used it for years and I continue to promote it to my clients because the automation capabilities far exceed the competitors for the price. Unfortunately, the ActiveCampaign form builder is quite rudimentary. Styling the forms can be difficult for the average small business owner and the field types are basic. Multi-page forms and conditional fields are quite popular and the ActiveCampaign form builder is unable to deliver that functionality. ActiveCampaign recently released a much-needed update to their email builder and I do hope that they are working on an update to their form builder since it lacks the features necessary to produce quality forms.
Free Form Builder That Integrates With ActiveCampaign
But if the deficient ActiveCampaign form builder has been holding you back from purchasing ActiveCampaign and your site is built with WordPress, wait no longer. There is a wonderful free plugin called Forminator. Forminator has all the field types that modern forms require such as datepicker, file upload, consent and of course, Stripe and Paypal payment fields. The screenshot below lists all the field types included with Forminator.
With this collection of field types, you can create contact forms, order forms, payment forms, email forms, feedback widgets, interactive polls with real-time results, buzzfeed-style “no wrong answer” quizzes, service estimators, and registration forms with payment options using PayPal and Stripe. And the best part – the data can be fed right into your ActiveCampaign database.
Forminator employs a simple mapping screen that presents all the default and custom fields from your ActiveCampaign account in the left column. In the right column is a drop down list containing all the fields from the Forminator form (shown above). You simply select from the drop down list the form field you would like associated with the ActiveCampaign field. It’s pretty simple and straight forward.
As part of the integration process for each form, you select the list you want the contact added to and you can also assign tags to the contact.
You can use any of the form’s submitted field values as tags. For example, I built an order form for a client and used the purchased product name as the tag. The contact was added to a series of automations as soon as the purchase was made based on the product tag.
The first screenshot below shows the preview of the form and the second screenshot shows the selected service used to tag the contact.
Templates Are Available
If you are concerned about building a form from scratch, Forminator has you covered there too. The plugin comes with a few templates you can select to get you started – then customize the form to your requirements.
Since finding the Forminator plugin in the WordPress repository, it has become my go-to option for clients that want a good looking, robust form to capture leads in ActiveCampaign.
Forminator Resources
Here are just a few of the tutorials that WPMU DEV has published for their Forminator plugin.
Besides ActiveCampaign, Frominator integrates with the following platforms: HubSpot, Campaign Monitor, Google Sheets, Zapier, Trello, MailChimp, AWeber and Slack.
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